SEO stands for Search Engine Optimization, and it refers to the process of improving a website’s visibility and ranking in search engine results pages (SERPs).
Here are some common SEO terms:
Keywords: The search terms people use to find information or products online.
Search engine: A program that indexes and retrieves information from the web.
SERP: Search Engine Results Page, the page that appears after a user types in a search query.
Organic results: The listings on a search engine results page that are not paid for.
Paid search: An advertising model where businesses pay to have their website or ad displayed at the top of search results.
Backlink: A link from one website to another, which can improve search engine rankings.
PageRank: A Google algorithm that ranks websites based on their authority and relevance.
Meta description: A brief description of a web page that appears in the search results.
Title tag: A brief and concise description of a web page’s content that appears in the search results.
Alt tag: A text description of an image, which helps search engines to understand the image’s content.
Heading tags: HTML tags used to organize and structure content on a web page.
Site map: A list of all the pages on a website, used by search engines to navigate and index a site.
Anchor text: The clickable text in a hyperlink that links one page to another.
CTR: Click-Through Rate, the percentage of clicks on a link compared to the number of times it was displayed.
Long-tail keywords: More specific and longer keyword phrases that are less competitive but can drive more targeted traffic.